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Steam AI Disclosure Policy Explained (2026)
Steam asks developers to disclose generative AI content that players see or hear. Here is what the rules cover, what changed in January 2026, and where players find the disclosure.
What the AI disclosure is
When developers submit a game, Steam’s content survey asks whether it contains AI-generated content. If it does, the developer writes a short description that appears on the store page in a section titled AI Generated Content Disclosure. Valve introduced this in January 2024 and reviews disclosed content like any other content in the game.
Two kinds of AI content
- Pre-generated content: anything created with the help of AI tools during development and shipped with the game, for example AI art, textures, voice lines, music or translated text. It follows the same rules as non-AI content: no illegal or infringing material, and it must match the game’s marketing.
- Live-generated content: content created by AI while the game is running, such as AI-driven characters or chat. Developers must also explain what guardrails stop the AI from generating illegal content. Players can report illegal live-generated content through the Steam overlay.
What changed in January 2026
Valve rewrote the disclosure form to make clear it is about AI content that “ships with your game, and is consumed by players”, plus AI used in marketing materials such as the store page. AI tools used behind the scenes for efficiency, such as coding assistants, are not the focus of the disclosure. As a result, a game can be built with AI coding help and still have no disclosure.
Where to find it on a store page
Scroll below the game description. If the game uses AI content, you will see the heading “AI Generated Content Disclosure” followed by the developer’s description, usually right above the system requirements. If there is no such section, the developer has not disclosed AI content. To skip the scrolling, search the game on Steam AI Filter.
How common are AI disclosures?
Among the 812 popular games we track, 142 (17.5%) have an AI disclosure. Art and images are the most common use. Full breakdown: Steam AI statistics.
Is there an official Steam AI tag or filter?
No. Steam displays the disclosure on store pages but offers no store filter, search option or official tag for it. See how to filter AI games on Steam for workarounds.
FAQ
What is the Steam AI disclosure?
A section on a game’s Steam store page titled “AI Generated Content Disclosure”, where the developer describes how the game uses generative AI. Developers fill it in through the content survey when submitting a game to Steam.
When did Steam start requiring AI disclosure?
Valve introduced the AI disclosure in January 2024. In January 2026 it clarified that only AI-generated content that ships with the game and is consumed by players, or appears in marketing, needs to be disclosed.
Do developers have to disclose AI coding tools?
No. Since the January 2026 update, AI tools used behind the scenes for efficiency, such as coding assistants, are not the focus of the disclosure. Some developers still mention them voluntarily.
Where is the AI disclosure on a Steam store page?
Below the game description, in a section called “AI Generated Content Disclosure”, usually just above the system requirements. Games without AI content have no such section.
Does Steam have an AI tag or filter?
Not as of late 2026. Steam shows the disclosure on the store page but has no store filter or official tag for it. Players use tools like Steam AI Filter, SteamDB or browser extensions instead.
Sources
- PC Gamer: Steam updates AI disclosure form (January 16, 2026)
- Steam store pages, “AI Generated Content Disclosure” sections, checked by Steam AI Filter